The path that you take in business is never one that runs straight; you can never know what is around the next corner – something I’m sure Steffi of sblogit.com can vouch for! The past seven days have made me think about my business, it’s planned route and the contingency for any disasters that may happen – with my recent luck it probably will …
Last week I attended an ActionCoach seminar which highlighted to me that I should be much more pro-active and use my business plan as a working document rather than just a file that I look at once in a blue moon – but that’s only if I’m really good and find the time.
So I made the effort, found the time and took a good hard look at my business plan. I re-addressed my Unique Selling Points or USPs by looking at my intended market, the types of media being used and my message. I looked at my business priorities and how I could achieve them, I even spent a little time looking at what I could do to develop myself and finally I had a good hard look at my plan for the worst case scenario.
Having read about the terrible situation that Steffi had found herself in, I looked at what would happen to my business if something so life threatening was to happen to me. As I was brainstorming some of the options the telephone rang – it was MK General and I was asked to come to see the consultant.
After that appointment, I really had a lot to do. I needed a plan that could cover me and the business for a three month period of recovery following what was going to be extensive surgery. I was told that the surgery would have to be done at the John Ratcliffe Teaching Hospital in Oxford as they have a specialist re-constructive team and it would be expected that I would need to be in HDU for 24-48 hours after the surgery.
Now I really needed to get my plan up to date including all the options – within reason. After all you could never plan for everything just some of them. Over the past two years, I have had so many curve balls thrown at me that they have only helped to make me stronger. The good news is, I now have a plan that will help me get through the 3 months of recovery and I shall still be able to serve my clients maintaining my professional standard of testing and service that they have come to receive.
Until next time …So remember that your business plan is not something that you put on the shelf or park in some folder. You should really take the time to read, modify and evaluate its ability to put your business on the path to success.