Over the past few days, I have been lucky to be able to spend a bit of time in the office catching up on all the paperwork, monthly reports and of course a bit of market research. My research consisted of contacting local testing companies and obtaining quotations for PAT testing …
Is Market Research Effective Or Is It Just Being Nosey?
It was interesting to see how many companies were offering special deals. One company even offered a three year deal explaining that the inspections would be carried out every 12 months. Knowing that the IET code of practice has changed, not once was I told that the inspection frequency is a decision that I should be taking as the duty holder and not dependant on the testing company.
I have to admit some of the testing charges were a little concerning. One company even offered to test all my equipment for less than 40p per item which is a stupidly low price. Now, I’m not saying that it cannot be done for that price, but it makes you wonder if shortcuts are included in the deal? The main thing that came of out of my market research was that our own pricing structure is competitive with most companies but with some, we are more expensive. But then we do give the level of service that goes with the testing.
The second piece of research that I did was contacting an agency who were offering opportunities for PAT testers. Out of curiosity, I wondered what was on offer. The basic salary was a little low in comparison with my own thinking, but it was the offer of a bonus structure that piqued my interest. The opportunity to double the annual salary had me a little curious, so I asked the question “what would I be expected to do to achieve the bonus?” I was told that test engineers would have to test between 300 and 400 items per day.
I know this from over 10 years’ experience – unless the equipment is in the most perfect environment, already disconnected and lined up on a bench waiting to be tested, this figure is simply not possible! So I said that regrettably I would not be able to achieve that number. Only just this weekend 3 of our qualified engineers visited London to test an office; it took 7 hours and we only achieved 399 tested items!
Until next time …If you want a company who offer a professional level of service then do call me on 0330 6600264 or click here to ping over an email because getting your PAT testing right is incredibly important isn’t it? Although I do feel I was being a bit nosey with my phone calls, I feel my market research was very effective at helping me realise what a quality service my company offers. I’m still quite amazed at what I found out!